Printed and Digital Advertising Rates

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Family and Pet Guide - Media Kit

Who Reads The Family And Pet Guide?

Our magazine is read by people who choose it, keep it and use it every single month! Our readers are active and educated parents of growing families.

• 89% are female

• 69% are between the ages of 25-44

• 55% are college graduates or post-graduates;

  • add'l 24% have some college

• 46% have children age 10 and up

• 44% have children between ages 5-9 years old

• 41% have children under 5 years of age

• 34% use child care.

• 77% are the primary shoppers for their children

• 74% are the primary shoppers for their home

• 43% are employed outside of the home

• 27% subscribe to the daily or weekly newspaper

National Reader Profile Survey by Readex Research for Parenting Publications of America, Media Audit Release.

Why Should You Advertise In The Family And Pet Guide Magazine?

Available In Print & Online

A printed magazine combined with an online digital issue is the most affordable and effective way of reaching a large targeted audience and improves your advertising ROI. All print advertisers are included in the digital issue for FREE!

Your Ad Gets Noticed!

When parents and grandparents pick up the Family and Pet Guide, they're reading about your business! We're advertisement driven. They're not reading an article on the same page, and leaving you to hope that they notice your ad! Your ad will not compete with articles for attention.

Color Sells!
All ads in the Family and Pet Guide are full color at no extra charge. Color increases reader attention span by up to 82%. Decision making improves by 70%. Reader retention increases by 78%. Get readers' attention and get your message out!

Quality Counts
The Family and Pet Guide provides attention-grabbing full color, professionally designed custom ads printed on magazine quality, glossy paper - not cheap newsprint!

Affordable Pricing
The Family and Pet Guide is priced to fit every advertising budget. We'll help you find the advertising plan that's right for your business.

Distribution. . . It All Starts Here
It’s the distribution that counts! We put your business in front of local families by placing the Family and Pet Guide strategically, where parents will find and read them.

Sized To Keep!

The convenient digest size of our publication encourages the customer to slip it in their purse or bag, take it home, and keep it to use over and over.

Did You Know?

1. Magazine advertising drives web search, traffic and action taking. Magazines lead other media in influencing consumers to start a search for merchandise online, ranking at or near the top by gender as well as by age. In addition, ads in magazines or on magazine websites boost web traffic, spur online purchase and offline behavior including store visits and buzz.

2. When consumers were asked to rate media based on how likely they are to pay attention to the advertising messages, magazines ranked at or near the top of the list.

3. Consumers value magazine content and are more likely to have a positive attitude toward advertising in magazines compared to other media.

4. Magazines Supply Credibility. Independent research confirms that consumers place significant trust in magazines and magazine advertising more than other media.

Top Ten Reasons Why You Must

Continue to Advertise

If after starting a business and embarking upon a marketing program, you decide to stop marketing for a while, turn immediately to this page and read the following list of reasons why you should continue to market:

1. The market is constantly changing. When people graduate, get new jobs, get married, buy or sell a home, take vacations, get new hobbies, change their lifestyle, and etc., that changes the marketplace. When you stop advertising, you miss evolving opportunities and stop being part of the process. You are not on the bus. You are not in the game.

2. People forget fast. An experiment proved the need for constancy in marketing by running advertising once a week for thirteen weeks. After that period, 63 percent of the people surveyed remembered the advertising. One month later, 32 percent recalled it. Two weeks after that, 21 percent remembered it. That means 79 percent forgot it.

3. Your competition isn’t quitting. People will spend money to make purchases, and if you don’t make them aware that you are selling something, they’ll spend their money elsewhere.

4. Marketing strengthens your identity. When you quit marketing, you shortchange your reputation, reliability and the confidence people have in you. When economic conditions turn sour, smart companies continue to advertise. The bond of communication is too precious to break capriciously.

5. Marketing is essential to survival and growth. With very few exceptions, people won’t know you’re there if you don’t get the word out. And when you cease marketing, you’re on the path to nonexistence. Just as you can’t start a business without marketing, you can’t maintain one without it.

6. Marketing enables you to hold on to your old customers. Many enterprises survive on repeat and referral business. Old customers are the key to both. When old customers don’t hear from you or about you, they tend to forget you.

7. Marketing maintains morale. Your own morale is improved when you see your marketing at work, and especially when you see that it does, indeed, work. Your employees’ morale is similarly uplifted. And culling out marketing seems a signal of failure to those who actively follow your advertising. That won’t be many people, but it will be some.

8. Marketing gives you an advantage over competitors who have ceased marketing. A troubled economy can be a superb advantage to a marketing-minded entrepreneur. It forces some competitors to stop marketing—giving you a chance to pull ahead of them and attract some of their customers. In all ugly economic situations, there are winners and losers.

9. Marketing allows your business to continue operating. You still have some overhead: telephone bills, yellow page ads, rent and/or equipment cost, possibly a payroll, and your time. Marketing creates the air overhead breathes.

10. You have invested money that you stand to lose. If you quit marketing, all of the money you spent for ads, commercials and advertising time and space becomes lost as the consumer awareness it purchased slowly dwindles away. Sure, you can buy it again. But you’ll have to start from scratch. Unless you are planning to go out of business, it is rarely a good idea to cease marketing completely.

Are you ready to put these ideas into action in print, online, in person and on social media with the Family and Pet Guide? Simply contact us.

Ad Size & Design

Submitting Your Own Ad

Clients may choose to design and submit their own ads. In this case, files should meet the below specifications and be submitted by the materials deadline to your account executive.

Ad Dimensions: Use the chart on the bottom of page. Double check your ad dimensions!

• The preferred PDF export setting is PDF/X-1a.

• When creating a PDF, please embed your fonts

• Resolution of images needs to be 300 DPI.

• We do not accept Microsoft Publisher or PowerPoint files.

• Do not reverse the ad dimensions. All dimensions are provided width x height.

• We print using process color (CMYK), so files should not use any RGB, spot or indexed colors.

• All black text should be 100% black (C=0 M=0 Y=0 K=100) for readability.

• Do not use text that is smaller than 7 point.

• Use at least a 9-point bold font for any reversed text (white text that is on an image or color).

• For files with bleeds, make sure to export with “Use Document Bleed Settings” box checked.

• Photoshop Users: Please save as a 300 DPI, CMYK JPEG file, not as a PDF.

Digital Display Ads

Require a .jpeg, .png, or .gif, with a file size of 150KB or smaller in one of the following pixel sizes. When uploading a .zip folder of images, remember that the maximum number of files that can be uploaded at a time is 40.

Leaderboard:​

• Leaderboard: 728 × 90

Square and Rectangle:​

• Square: 250 × 250

• Inline Rectangle: 300 × 250

Skyscraper:​

• Half-page ad: 300 × 600

• Portrait: 300 × 1050

Mobile:​

• Mobile banner: 320 × 50

• Large mobile banner: 320 × 100

Ads Created By Us

Each advertising contract includes the opportunity to have our accomplished designers create an ad or series of ads based on your direction. Advertisers work directly with their account executive and receive an emailed ‘proof’ to ensure the accuracy and approval of all design and copy.

This service is offered for a flat fee based on ad size with up to three rounds of revision when first creating the ad. You may choose to continue beyond three rounds of revision and editing, then an hourly design fee will be applied.

Advertisers can make updates to their ad(s) for subsequent issues at any time, provided the changes are received prior to the materials deadline. The three rounds of revision reset for each issue the ad appears in.

Please be prepared to provide detailed information about what content and imagery you wish to see in your ad. Submit this information to your account executive in one email or document. This helps ensure we most accurately interpret your direction.

Required:

• High-res files (300 dpi) for all branded or proprietary images and logos (.jpg, .png, .pdf, .ai or .psd). We can assist in choosing stock imagery for generic pictures as needed

• A write-up of all essential text to be included in the ad

• Contact information to include: address, phone number, website, email

Helpful, not required:

• Previous promotional materials that you may want us to reference for design

• Link to your website if it uses a similar design to what you’d like to see in the ad

• Mock-up or sketch of ad layout, if desired

Provide this information to your account executive and they will return a proof from our graphic design department for you to review.

Any changes you’d like to make to the first proof initiates the first round of revision. It is preferred that you take a moment to review the ad in its entirety and provide your changes in one exchange to ensure we are able to meet all requests accurately.

Family and Pet Guide Subscriptions

Get Our Free Magazine Delivered To Your Inbox!

Get the current digital edition of the Family and Pet Guide delivered right to your inbox and learn about quality services, products, classes, activities, events, resources and more for the entire family. It's easy to sign up. Just fill out the form located in the footer of our website.

Free Subscriptions

We publish and distribute the Family and Pet Guide in major cities across the United States. You can pick up your FREE copy every month at family, kid and pet friendly locations - businesses, daycare centers, schools, educational and tutoring centers, after-school activity places, libraries, churches, medical and dental waiting rooms, pet boarding and grooming locations, etc.

Can’t locate a hard copy? We’ll help you find one! Contact us, tell us your issue location, and we’ll give you locations to help you find your free copy.

Paid Subscriptions

If you’d like your copy mailed directly to your doorstep, you can become a paid subscriber. Your copy will be mailed to your home fresh from the printer each month. A one-year paid subscription is only $20. Please contact us and we'll be happy to assist you.

Paid subscriptions make great gifts! If purchasing as a gift, make sure the address you provide is that of the gift recipient.

Package Subscriptions

Is your business, organization, school or church outside our monthly route delivery area? You can still receive the Family and Pet Guide each month. Please contact us and we'll be happy to assist you.

Ten Month School Calendar Option:
25-40 copies per month for ten months is $75
41-65 copies per month for ten months is $100

One Year Option:
25-40 copies per month for one year is $95
41-65 copies per month for one year is $125

The Family and Pet Guide respects the privacy of your personal information. We do not sell, trade, or otherwise transfer to outside parties your personally identifiable information.

Visit our legal page for more information.

The Family and Pet Guide - Our mission is to connect the parenting community to family, kid and pet oriented businesses, products, classes, activities, events and resources.

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